- Provide information on products and Busan companies for buyers
- Help Busan companies to better communicate with buyers
- Support Busan companies that participate at conventions and trade shows in North and South America
- Promote Trade Mission Event that provides support for business exchange between buyers and Busan companies
- Attract foreign investment and tourism to the city of Busan
- Strengthen relationship with sister cities in the United States
- Support the public relationship of the city government of Busan with North and South America