1. Fill Out Your Profile
This seems like a no-brainer, but you’d be surprised at what you might be missing out on. Unless you’re going for an ultra-minimalistic look, your brand’s Facebook Page should be filled out.
2. Add Your Branded Hashtags
Instagram recently added the ability to link other accounts and hashtags to your bio. Originally, people had to make do with memorizing the hashtags or creatively using an emoji. Now, you can use the space to promote other location-specific accounts and add hashtags.
3. “Follow Us on Social”: Cross-Promote on Other Channels
Some of the easiest cross-promotion for cross channels is occasionally reminding your followers that you have other social media accounts. You don’t need to be shy about asking people to follow you on social media, or on other networks. This can be as simple as a link to a given social media page accompanied with a call-to-action asking people to follow the account.
4. Use Unique or Branded Social Icons on Your Website
If customers are searching for you, your website is usually the first to pop up in the search results. Make it simple for them to find the social networks that you’re on. Many website themes now incorporate social media icons that you can easily fill out.
5. Promote Your Social Accounts in Newsletters & Email Signatures
If you’re sending newsletters out on a recurring basis, add the social icons at the base. It’s another subtle reminder to the recipients that you’re there if they need to find you.
For a more direct approach in promoting your social media accounts in your newsletter, add a fan section where you showcase a photo from the community. Most newsletter services allow for embeds. But if yours doesn’t, a photo upload with an account link will do.